Lead Generation is a marketing strategy used to attract potential customers, gather information about your brand, and convert them into customers. The lead generation process typically involves potential customers providing their name, surname, email address, phone number, and other specific information. These details are then stored in your Customer Relationship Management (CRM) system and can be used to directly communicate with and convert these potential customers into customers. Lead generation is a widely used marketing strategy in many industries and plays a significant role in the customer acquisition process.
With Inspira7’s next-generation marketing approaches, get to know your target audience so well that you can offer them things they didn’t even know they needed.