Demand Generation is the execution of marketing activities by a business to create demand for its product or service. These activities are designed to inform potential customers about the business’s product or service, introduce them to the brand, attract their interest, and guide them towards making a purchase.
Demand Generation is a stage located at the top of the marketing funnel. During this stage, businesses use various marketing channels to reach potential customers. These may include digital marketing, content marketing, social media marketing, email marketing, webinars, events, and advertising campaigns.
The purpose of Demand Generation is to attract the interest of potential customers in the business’s product or service, provide them with more information about the product or service, and ultimately lead them towards making a purchase. Therefore, this stage not only captures customers’ attention but is also designed to influence potential customers’ purchase decisions.
In conclusion, Demand Generation is a critical stage in the marketing process where businesses conduct marketing activities to create demand for their products or services. Its ultimate goal is to attract potential customers’ interest, provide them with more information, and guide them towards making a purchase decision.