Performance marketing is a type of advertising where payment is made based on achieving a specific goal. The goal is typically a measurable action, such as a purchase, lead generation, app download, or registration process. Performance marketing enables businesses to use their advertising budgets more efficiently.
By offering the opportunity to show fewer ad impressions before a customer takes action, performance marketing allows businesses to have campaigns that are more focused on conversion and provide higher return on investment (ROI).
Performance marketing can be carried out with many different types of advertising, allowing businesses to use multiple channels for their target audience. This enables businesses to reach a broader audience and achieve more conversions.