Behavioral market analysis provides the opportunity to conduct competitive analysis and monitor competitors’ activities. This allows companies to differentiate themselves from competitors and gain a competitive advantage. By understanding customers’ preferences, more effective marketing strategies can be developed, placing the company in a better position compared to competitors. Behavioral market analysis plays a crucial role in measuring and improving the effectiveness of marketing strategies. Based on the analysis results, marketing campaigns can be optimized, delivering more effective messages to the target audience and increasing sales. This leads to a more efficient use of the marketing budget.

Behavioral market analysis provides valuable insights into understanding consumers’ needs and preferences. Utilizing this information, companies can improve their products or services, introduce new offerings, and position themselves competitively in the market. Improvements based on customer feedback increase customer satisfaction.