Strategic SEO aims to acquire high-quality and natural backlinks. A strong backlink profile assists the website in gaining authority and credibility. Backlink building strategies encompass various methods such as referencing content from other sites, partnership agreements, press releases, and social media shares. Strategic SEO also involves optimizing the website’s technical infrastructure and performance. Working on technical details like site speed optimization, mobile compatibility, URL structuring, and creating site maps helps search engines better understand and index the website.

SEO involves creating high-quality, informative, and unique content using targeted keywords. Optimization techniques like title tags, meta descriptions, subheadings, and keyword density are used to ensure that this content is easily indexed by search engines. One of the fundamental steps in SEO is keyword research. Determining targeted keywords is important for understanding the search behavior of the target audience and conducting competitive analysis.