Digital marketing is among the preferred marketing methods for any company that aims to gain customers, create brand awareness, and increase product or service sales. When companies conduct digital marketing activities, they use digital marketing tools tailored to their goals. Digital marketing tools encompass all the tools used by brands in their digital marketing activities, such as market research, planning, calendar preparation, reporting, design, analysis, social media management, email marketing, performance marketing, lead generation, and demand generation processes. Through these tools, brands can effectively and professionally manage their marketing processes.
When conducting digital marketing activities, companies choose various marketing methods that can be further diversified. Some of these methods include:
Content Marketing Social Media Marketing Search Engine Optimization (SEO) Instagram and Facebook Advertising Performance Marketing E-Commerce Advertising Google Ads Email Marketing Influencer Marketing Affiliate Marketing
While employing these marketing methods, companies benefit from digital marketing tools to achieve more successful results. In this article, we will discuss the tools that can be useful for your digital marketing efforts.
TOOLS FOR SOCIAL MEDIA
Social media platforms such as Facebook, Instagram, TikTok, and Twitter allow you to interact with your target audience and increase brand awareness. These platforms offer standard features, and some have marketing-specific features where you can conduct your marketing campaigns and manage advertisements. Additionally, social media tracking and management tools enable you to create content calendars, plan content for specific dates, days, and times. Thus, you can integrate these platforms better and manage all processes more professionally. Some Social Media Management Tools include:
Facebook Creator Studio
Facebook Creator Studio enables you to publish, plan, and manage your content from a single location. You can respond to messages and comments from one central place and easily manage interactions. Additionally, you can access your target audience and statistics. https://www.facebook.com/formedia/tools/creator-studio?locale=en_US
Buffer
Buffer is an alternative to Facebook Creator Studio. With Buffer, you can connect all your social media accounts belonging to your brand and publish your posts on all connected accounts through Buffer. You can also set the posting dates and times for your content. https://buffer.com/analyze
All Hashtag
This tool helps you create the best hashtags for your social media posts. By using the right hashtags for your target audience, you can easily reach the relevant users. https://www.all-hashtag.com/index.php
Linktree
Linktree allows you to gather all the links you want to use in one place and add them to your Instagram profile. For example, if you have four social media accounts, one YouTube channel, and one website, you can create a Linktree page and include the links to all these accounts on that page. This way, users can access all your accounts through one link. https://linktr.ee/
TOOLS FOR SEO/SEM
SEO and SEM are among the most commonly used digital marketing methods. SEO refers to search engine optimization tools used in search engine optimization studies. These tools provide data for a successful SEO process, such as traffic analysis, keyword analysis, and backlink checks. SEM, on the other hand, stands for search engine marketing. SEM tools enable you to perform advertising activities and increase brand awareness.
Google Ads
Google Ads is a service offered by Google for advertising purposes. With Google Ads, the goal is to increase the traffic to the targeted website and make sales of products or services. Google Ads provides information on how much budget you should allocate for which keywords in your advertisements. You can conduct your SEM activities through Google Ads.
Semrush
Semrush is an SEO program that analyzes millions of searched keywords and websites by users and provides you with detailed reports on this subject. You can benefit from keyword research, competitor analysis, and more. This tool allows you to closely monitor your competitors and provides great benefits to your brand when used effectively. https://www.semrush.com/
Google Trends
Google Trends allows you to see how often search terms are entered. This tool shows what is being searched worldwide and allows you to track trending topics and keywords for your marketing campaigns. https://trends.google.com/trends/?geo=US
Keyword Tool
With Keyword Tool, you can identify keyword trends, list questions related to keywords, and access search volume data. This tool helps you analyze the keywords you should use in your SEO work for your business.
TOOLS FOR EMAIL MARKETING
Email marketing is used to develop relationships with existing or potential customers, introducing products and services, and increasing brand awareness. With email marketing tools, brands can create email campaigns that encourage users to engage more with their brands. Below are some email marketing tools that can be useful in this regard.
Mailchimp
Mailchimp is one of the essential digital marketing tools that help grow your business. With Mailchimp, you can create creative content using ready-made templates for email marketing, send it to your target audience, and easily analyze the performance of your email campaigns. https://mailchimp.com/
E-Mail Marketing Tools (INBOX)
INBOX is a specialist tool for mass email sending. You can use Euromessage for omnichannel marketing and provide excellent email marketing service. They have systems that almost control spam emails. It has a user-friendly interface that allows you to create and plan your emails very quickly.
ANALYTICAL TOOLS
These digital marketing tools allow you to gather detailed information about visitors to your website. These tools collect data to help website owners present their content more effectively to their target audience and provide excellent tips for improving their marketing performance. By analyzing customer behavior, you can define your target audience more clearly and measure all your conversions better.
Google Analytics
With Google Analytics, you can analyze your website’s target audience, their behavior, traffic analysis, conversion analysis, and visit analysis. This digital marketing tool allows businesses to analyze the traffic sources and target audience of e-commerce websites and thus develop successful marketing strategies. https://analytics.google.com/analytics/web/#/home/a114934705w170909330p170658252/
Yandex Metrica
Yandex Metrica is an alternative to Google Analytics, which is another digital marketing analysis tool. Yandex Metrica is used to analyze website movements. With Yandex Metrica, you can watch users’ movements on your website, such as heatmap, click, and scroll, as video recordings. In other words, instead of data reports, you can see videos of their instant movements.
DESIGN TOOLS
Design is another critical aspect of digital marketing. Designs consist of visual or video content that you will frequently use in social media posts or ads, representing your brand’s identity. Below are some design tools
Canva
When it comes to digital marketing, design plays a crucial role. With Canva’s user-friendly interface, you can create professional post visuals, presentations, logos, business cards, and almost any design you need, even if you don’t have high design skills. Visit https://www.canva.com/ to explore the possibilities.
In this article, we have discussed useful tools for your digital marketing efforts. There is a wide variety of digital marketing tools designed for different digital marketing strategies. Therefore, it is essential to first choose a digital marketing method and then conduct research on tools suitable for that specific strategy.
