Resources

Digital marketing is among the preferred marketing methods for any company that aims to gain customers, create brand awareness, and increase product or service sales. When companies conduct digital marketing activities, they use digital marketing tools tailored to their goals. Digital marketing tools encompass all the tools used by brands in their digital marketing activities,...

In recent years, the need for embracing technological advancements is increasing day by day for businesses. Digital sales channels have surpassed physical stores and gained more popularity, emphasizing the importance of e-commerce and the necessity for companies to follow e-commerce technology and trends to stand out in this competitive environment. Electronic commerce, abbreviated as e-commerce,...

With the continuous development of digitization and technology, new products are also changing our lives. As a result of this transformation, marketing is also evolving, bringing digital marketing to different points. Thus, new trends emerge in digital marketing. So what are the trends that emerged in 2022 with the transformation of digital marketing? 2022 Digital...

Metaverse is becoming increasingly popular lately, with many technology companies, including Facebook, starting to invest in it. So, what is Metaverse, and how is it used in e-commerce? What is Metaverse? The concept of Metaverse first emerged in the early 1990s. It was first introduced in Neal Stephenson’s novel “Snow Crash.” However, the concept gained...

An algorithm is defined as a set of steps followed to achieve a specific goal. Each social media platform has its own algorithms to present users with more relevant content. Let’s take a detailed look at how some social media algorithms work:   Facebook: Facebook, now renamed as Meta, is currently the largest social media...

With the changing user expectations and habits over time, the impact of traditional marketing methods has gradually decreased. Businesses now require new strategies to thrive in an increasingly competitive environment. In this context, Growth Marketing, also known as growth-focused marketing, is predicted to become one of the most significant marketing strategies in the next five...

E-commerce brands utilize digital marketing platforms in addition to traditional methods to reach their target audience, increase brand awareness, and boost sales. Social media platforms like Instagram, Twitter, YouTube, and TikTok are among the most preferred marketing tools for brands. In this article, we will discuss the “TikTok Ads,” which has gained significant attention in...

With the acceleration of current technology and digitalization, people have started to shift towards online shopping, which has seen a significant boost due to the impact of the pandemic. As a result, many e-commerce websites have gained value and importance. There are certain platforms that provide the infrastructure for these online shopping websites, allowing businesses...

Change and transformation have always existed throughout human history and will continue to do so. Just as the famous philosopher Heraclitus said, “The only thing that is constant is change.” Since the 2000s, the rapidly evolving world of technology has directly influenced our habits, work life, working methods, and thoughts. In recent years, the term...